Oracle AI World Amsterdam
- Daniel Stratton
- Mar 10
- 3 min read
On January 29, 2026, the Oracle AI World Tour Amsterdam brought Oracle’s global AI innovation roadshow to the RAI Convention Centre in Amsterdam, Netherlands. This one-day event was part of the wider Oracle AI World Tour 2026, a series of in-person gatherings across major cities designed to showcase how artificial intelligence is reshaping enterprise computing, cloud infrastructure, and business operations.
What the event was about
The Oracle AI World Tour was more than a conference stop. It was an immersive experience for business leaders, IT professionals, developers, and data architects with practical insights into how AI can drive real value within their organizations.
In the keynote and various breakout sessions, attendees were able to gain more insight into the latest developments on AI-powered business transformation. With multiple real-world examples, it’s fascinating to see how AI and cloud technologies are being applied to solve real-world challenges!
Highlights
Between hands-on sessions to deep-dive tech workshops, the event was full of new insights and ideas shared by Oracle’s experts and their partners. We saw first-hand how AI is being applied to solve real business problems.
What stood out most to us was the spectacular growth of the Oracle AI Agent studio which lets you create AI Agents that work across multiple Oracle Fusion applications. The speed of development is incredible and Agents can be published onto a marketplace, where they can be shared with other customers. Oracle AI Agent builder comes built into Oracle Fusion ERP, so it’s already available for Fusion users! The best part? If you’re already using Fusion Apps, deploying Oracle-built agents comes at no extra cost.
From session takeaways and conversations on the day, there are a few other trends to highlight:
AI adoption is practical and specific — it’s not about futuristic promises anymore, we’re now talking about actionable enterprise use cases.
Cloud and AI go hand in hand — Oracle’s emphasis on integrating AI natively with its cloud and database products reinforces how central this strategy is to modern IT landscapes.
Collaboration with partners matters — sessions led by various Oracle partners helped ground Oracle’s vision in real business contexts.
We saw AI use cases throughout the Oracle applications: Fusion Cloud ERP, SCM, HCM, and CX applications, as well as the Oracle Cloud Infrastructure and Database.
For a sneak peek into how easy it is to deploy AI-powered agents using Oracle AI Agent Studio, watch the video below - it’s a game-changer for how teams can build intelligent automation into business processes without heavy development overhead.
Here’s what stands out:
Seamless agent creation — Oracle AI Agent Studio makes it incredibly intuitive to tailor AI agents to specific business needs.
Integration with existing systems — The demo highlighted how agents can be connected with enterprise Fusion apps — a big win for digital transformation initiatives.
Accelerating outcomes — Whether it’s customer service, procurement, or operations, this platform empowers teams to innovate faster and with less friction.
Why it matters
The Oracle AI World Tour Amsterdam was a valuable stop on a global journey, giving European attendees a front-row seat to the next wave of AI-driven innovation in enterprise cloud computing. It’s become clear that AI is no longer a talk of the future. AI is changing the way of working today and it’s changing faster than ever.
From hearing Oracle’s global AI strategies first-hand, to speaking with Oracle experts, partners and customers, and seeing the growth of the Oracle ecosystem, the Oracle AI World was a fantastic and inspiring event. We came back with new insights and ideas to realize for our partners.
Don’t know where to start? Our Oracle & AI experts can support you by assessing the best Oracle solutions for your business and share more insights on how the AI Agent studio’s tailored AI agents can automate your business processes.
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